Dating sites do they work
Christian Rudder, the co-founder of the popular Ok Cupid, experimented on the users of his site to explore the influence of perception.
In his experiment, he took bad matches, those who matched by 30 percent, and told them that they matched by 90 percent.
Studies show that they are unable to make successful selections.
Or the fact that these sites offer too many choices.
Research shows that having too many choices overwhelms us, and can cause us to make either poor decisions or no decision at all.
A second reason is that online dating uses side-by-side comparisons.
Instead of focusing on how compatible we think one potential partner is to us, we perform joint evaluations, which make us prioritize traits that don't really matter to relationship success.
The platform and scale brought about by these online dating sites have been a huge benefit for singles, especially those with traditionally smaller social networks.